WEBSITE CONTENT AND SEARCH RANKINGS

Maintaining your website’s content helps your website to appear higher on search engine rankings. Google and other search engines are always looking for websites that are being regularly updated. They index that information when determining rankings, so if a website is not updated regularly, a lowering of the site’s search rankings will be seen. Google gives higher rankings to websites that are updated regularly because they want to present the best quality content to their customers.

Search engine optimisation (SEO) rules change every few months and your website needs to be tweaked to accommodate these changes to keep competitive within search engine results.

Search engine optimisation is not something that you do for a day, or a week or even a month. It’s something you need to do for as long as you plan on doing business. If you get to the top of the organic search results thanks to good SEO tactics, you need to work hard to retain that position or your search engine rankings will start to fall back down.

TECHNICAL SEO

The technical health and speed of your website is as important to your brand’s search engine optimisation success as is its content development, link acquisition and marketing distribution efforts. Few digital enterprises, however, spend much time on what may ultimately matter most – the technical issues that can often prevent an optimal interaction from occurring for the search engines and the users they refer.

All SEO work is rendered pointless if your website loads poorly. You will lose score on page ranking as website speed is used in Google ranking algorithm.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

We cover technical aspects of your website speed including: Gzip compression of website files, optimisation and compression of image files (lossless), minification of CSS and javascript files, reducing re-directs, leveraged browser caching, optimising server response times. It’s important to point out that a quick loading website that is located on a poorly configured server (or even worse, shared hosting services) will not be able to attain high search engine rankings. Moreover, choose the wrong server set up and you’ll kiss goodbye to your search visibility completely.

You’ll probably notice that our servers are set up and are continuously being updated, using best practices to ensure the fastest load times, which in turn serves best search engine pick up.

MONTHLY SCHEDULES – CONTENT

In order to ensure that your website is completely up to date, you should consider creating and implementing a schedule. A schedule will provide you with the motivation and reason to carry out many tasks often forgotten about.

Creating a schedule is not difficult. You should be creating new content for your website at least once a month. This content should be targeted at either your customers or your suppliers as both have a different message and purpose. The easiest way for this to be done is in the form of an article.

CONTENT MARKETING

Content (articles) should be added to your website in the form of a new page or a blog article. This page of information should also be emailed to your relevant email subscriber list (customer or supplier).

Assign a fixed date when the article will be released. Ensure you stick to those publishing dates as readers like to see consistency. We would suggest the last working day of each month.
Updating your website continually is an important task for your online marketing. A well maintained website will help your site rank well.

WHAT’S NEEDED FROM YOU?

As a business owner, the problem you may have is that you are busy completing your daily off-line tasks and running your business. You do not have the time to do this type of work yourself. Hiring a web designer and marketing person in house with solid experience as a full time employee is cost prohibitive for most small business owners. In other cases, maybe you are the person that the MD assigned the task for the company website management but you do not have any idea how involved this can be nor where to start. What’s needed from you is simple:

1: A monthly article which is targeted at either your customers, or your suppliers
2: Any additional email addresses that need adding to your customer or supplier database
3: Any new subjects that may need addressing

WHAT DO WE DO? – INTERNET MARKETING
CONTENT DELIVERY

1: We can add articles to your website in the form of a page or a blog post
2: We can create an email campaigns and schedule / send the campaigns on the last day of each month
3: Full statistics available for both

SEO OF CONTENT

1: We add new content to your website, which is optimised for search pick up and we target relevant keywords within the content
2: We can schedule third party contractors to build back-links to your website content for increased search engine ranking for your keywords
3: We submit you monthly reports that keep track of where your targeted keywords are seen in Google UK rankings

WEBSITE CONTENT MANAGEMENT

Website content management is a continuous process that needs to be done every month depending on several parameters. We offer website content management services to fit your individual needs and budget and costs are included within agreed monthly fees to keep things simple. As digital marketing consultants we believe in building strong and meaningful relationships with our customers, working closely with them to help achieve their internet marketing goals.

WEBSITE HOSTING MANAGEMENT

As part of our monthly services, we now host our client websites at no extra cost, making our fees completely transparent with no hidden charges. We also monitor our servers 24/7, so if unexpected issues arise you can rest assured that will be fixing the problem. Our servers are based in the London area and are fully optimised, protected against worldwide DDOS and spam or hacking attacks. We also block countries where unwanted website traffic slows down the optimal server speed. Benefits of these combined measures mean that your website will get the very best pickup on Google and other popular search engines.

WEBSITE DESIGN TWEAKS

We are able to make adjustments and additions to your website’s design as part of our monthly service fee, depending on which business plan you have subscribed to. For larger projects which may include multiple tasks then we may need to make a separate quotation.

DIGITAL MARKETING CONSULTANCY SERVICES

We specialise in short, medium and long term strategic reviews of your complete internet marketing activity and can offer advice and implement realistic and targeted goals for your continued internet success. We advise on specific marketing channels such as search, email or social media marketing, improving conversions of your website and put well thought out plans into action using the above techniques.

CONTRACT PERIODS AND MONTHLY FEES

Contract periods are for 12 months with reviews after 6 months. For further information please contact us